There are more ways to start a business that also offer creative opportunities. Selling T-shirts with your art, words or anything else printed on them is a great way to exercise your creativity and make money with this T-Shirt printing business. A T-shirt printing business can earn you a small profit on each unit sold, which can be a great source of extra income. Let us help you start your new side gig or full-time shirting career in just a few easy steps.
Learn how to start a T-shirt printing business with our simple guide.
Why Choose T Shirt Printing Business?
India’s T-shirt market will cross Rs 21,000 crore this year. While men’s t-shirts dominate most of the revenue, women’s t-shirts are also gaining popularity and rising rapidly. So, if you are thinking of starting a t-shirt printing business in India, now is the right time to do it.
Put enough effort into acquiring, creating and marketing a T-shirt with a better print. The four focus areas of t-shirt printing are designs, quality, price ,marketing and sales for any brand. Additionally, due to the wide range of design options available, the shopping trend is becoming more online than offline.
T-shirt Printing Business In India
If you want to start a t-shirt printing business, you must first be ready to sell your t-shirts everywhere. Stores and your own websites are two ways you can sell your printed shirts online. Marketplaces are easy to start because they work with strong product investments.
However, the market is often crowded. So you need to find out more about the seller; models in the market, such as discounts, coupons, etc. You can also participate in third party companies listed and advertised on the market. You can build your website by choosing from several different platforms.
Step 1. Make a Plan
Before you start selling t-shirts, you need to create a plan that will help guide your efforts to success. Follow these seven steps to outline the path forward for your business, but don’t worry if you don’t have all the details yet. You just need to have an idea of where you are going so that everything goes smoothly when you start. First, you need to choose a name for your business.
Whether it’s just your name or something else, it guides the process of creating your logo, business cards, website and other branding materials. Once you’ve chosen a name, you can register the domain to link it to your brand when you create your website. Shopify and Etsy are popular ways to sell t-shirts online, but if you want to build your own custom website, you need to start quickly to get your website ready to go with your products.
Step 2. Register Your T-Shirt Business
Whether you plan to turn your new business into a side hustle or a full-time job, you should register your business as a sole proprietorship or LLC. Registering as an LLC gives your business more tax benefits.
Step 3. Find the Right Production Method
There are several ways to make printed shirts for people of all abilities and skills. If you are committed to working with the materials yourself, you can purchase screen printing equipment for your home or office. This gives you a lot of control over the quality of the art and designs printed on the shirts, and if you enjoy creating social media content, people will love watching your creations take shape on TikTok and Instagram.
The initial cost of these machines is high, but then you have a higher profit margin because you only have to pay maintenance costs. It is also very easy to find local companies that can offer you screen printing services. This means that you must pay these vendors as part of your original budget.
However, a local service or a company that is far away but with which you have a good relationship is also suitable for quality control. There are also print-on-demand services that are very reliable if you want to get started right away. Services like Printful and Printify have fast delivery times and allow you to sell as many products as possible without considering the cost of unsold products. However, the profit margins of these products are lower due to the individual printing costs.
Step 4. Create Unique Designs
Before printing, you need mockups that reflect your branding goals. If you’re starting a t-shirt business to feature your drawings, paintings, or digital designs, you’ll need to make sure that the printing service you choose saves them as the correct digital files (usually vector files like .eps).
If you are making very complex designs, you will probably want to do a test print to see if all the shirts are printed clearly. If you’re just getting started with design, there are tons of free tutorials for creating designs using Adobe Photoshop and Canva. There are also thousands of amazing artists whose work you can commission through sites like Creative Market, Fiverr and Upwork.
Once you find an artist, you can buy their work directly, but if you have a good relationship with the artist and want to continue working with them, a profit-sharing relationship may be more sustainable in the future. If you’re stuck for ideas, you can learn about new designs by checking T-shirt sales numbers on Etsy or using the Jungle Scout tool (which shows how many products have sold on Amazon). Also, a Google trend search of the different slogans you want to design on your t-shirts can show you which ones are the most popular and likely best sellers.
After you’ve finished the design, customers want to see how the shirts look on real people. Placeit is an easy-to-use service that gives you lots of photos of blank t-shirt products to put your designs on. You can also explore photo packages that include images of people in plain shirts, and you can use Photoshop to dress up the images for yourself. Finally, if you have the time and connections, you can hire a local photographer and source models for more dynamic action shots. It depends on your budget and how many shirts you are making.
Step 5. Choose Your Sales Channels
When you’re ready to sell, it’s time to choose a sales channel. You can host sales on your website, but online marketplaces are also an easy way to sell. If you choose a third-party seller, you will need to create an account and set up your store. Services like Etsy, Zazzle, and Redbubble are known to sell a lot of clothing and get a lot of customers. You can also sell through Amazon or social media. Before choosing, it is worth familiarizing yourself with the prices of these services and seeing which one is more sustainable in the long run.
Step 6. Build Your Website
Even if you sell on a third-party marketplace, you need a website to promote your t-shirt business. Here are the best e-commerce platforms for creating an online store: • Shopify: Strong sales reporting features, ability to customize store with design templates • Wix: Free plans available, simple interface • Weebly: Lowest price online store All of these services can be integrated with a print-to-order service if that’s how you make your shirts. They make it easy to sell and promote the way you want, and can even ship products directly to your customers so you can focus on the creative side of things. For website development contact SDIGITAL99
Step 7. Market Your T-Shirt Business
Marketing a startup can be difficult, but there are inexpensive ways to do it. If you’re targeting a specific niche, you can explore online communities like subreddits and Facebook groups where you can post your shirts to increase interest. You can also try contacting micro-influencers and asking about their engagement rates to see if they have a decent conversion rate. Emerging influencers are also likely to support a small business just starting out.
Read also: Top Money Earning Game Apps Online In India.
Printing Options for T-shirts
Customised printing and order completion is the best way to address niche audiences. In terms of printing on t-shirts, digital printing is the most preferred option for a small number of pieces. Ideally, screen only a few nice designs and connecting designs, that can be launched with digital printing options.
Track the views and sales for every design and identify the most selling screen printing designs for which you can make a greater profit. But here you take the chance with unselling inventories since only best-selling designs are printed in large quantities.
You can use Screen Printing, Direct to Garment Print, Sublimation Printing, or Vinyl Transfer Printing for your t-shirt printing business.
a. Screen Printing
This t-shirt printing option is commonly used all over the world. If you have designs with fixed colours that you would like to print over 20 tees at a time, it’s really the best choice. The most durable prints can be availed with the screen printing option. It also requires repetitive one-time installation work for each colour of the printed template.
- Cost efficient for orders of bulk amounts
- A wide selection of choices for printing
- Volume discounts for printers
- Setup Cost for each colour template
- High cost for more colourful designs
- Unable to cost-effectively print for a T-shirt with more colours
b. Direct to Garment Printing
A quickly expanding choice for printing T-Shirts, particularly for e-commerce orders is direct to garment printing. You can easily print designs in full colour, but without printing costs for the screen. It is the perfect choice for the fulfilment of e-commerce orders and short-term events.
- Can print patterns in full colour
- No cost of installation
- Fast Printing
- Not cost-effective for bulk orders
c. Vinyl Transfer Printing
It is the most common form of T-Shirt printing in the world. Multiple vinyl transfer methods are available in this form of printing. Various special effects such as gold, silver, and photo-light transfers are possible in this method.
- Can print-on-demand
- Easy to set up
- Hard to scale
- Questionable quality
d. Sublimation Printing
Printing for different surfaces with sublimation or polyester fabrics is an increasingly popular print process. The method of sublimation printing does not have white ink, so it can only be printed on white surfaces. This is an economical printing solution. Sublimation Printing can be used for a marathon or any event, or for complements such as a phone case or coffee mug printing.
- Cost-effective Printing
- Quick Printing Solution
- No White Ink
- Can print only on polyester fabrics
Sales and Marketing of Printed T-Shirts
Various smart business models for t-shirt printing business are available in the era of the internet. If you create a strong brand, you can sell printed t-shirts from various social media platforms. The business model for your company should have ample money to finance the company and reorder stocks. It is also advisable to adjust the price and have a healthy profit margin and. It will eventually benefit your company in the long run.
The Important Factors For T-Shirt Printing Business
- Minimise COD order Returns
For certain factors, returns are expected to happen. Call every client and confirm the reasons behind the return of the order before shipment. Before selecting a purchase price, including the cost of the returns on your inventory.
- Minimise unsold inventory
If you are selling t-shirts from stock, some designs or sizes will remain unsold for the long term. You can sell them for a discount or can use them for your winners in social media competitions as a free gift.
- Brand Visibility
Visibility of brand and product is essential for achieving the desired online sales of any product. Ideally, you should include multiple
backlinks, join related blogs and forums to comment and share. Track, share and participate religiously in your social media. Social networking Pages such as Instagram, Facebook, Pinterest are a boon even with low marketing budgets for online sales.
- Product Range
You should create a brand by keeping in mind the market demand. You can sell other items with the same designs such as Coffee Mugs, Mouse Pad, Mobile Phone and can do shipping after using print-on-demand.
- Trending Designs
Do not think twice about including the trends from the point of view of your brand. The designs and different trending styles of prints should be included for the quick popularity of your t-shirt printing business.